Social Media News & Events, July 21, 2017

Welcome to this week’s edition of “What’s New in Social Media,” a series in which we revisit the week’s popular stories related to social media. We are keeping our eye on interesting news every week

Videos have exploded as the preferred form of content on social media,

Scanning social media profiles would only be allowed if it is relevant to the job being applied for,

Know how can you generate links by using YouTube and more!

Let’s go!

Articles (News)

How To Create Engaging Videos for Social Media

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Incorporating video marketing into your marketing strategy will significantly help drive leads to your site. Learn how! Videos have exploded as the preferred form of content on social media. Facebook alone sees 8 billion video views a day from 500 million users,which amounts to 100 million hours of time spent watching videos per day.

How social media can help students excel—Expert

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A communication expert, Olalekan Ajia, says good social media behaviour can aid the performance of students in schools.Mr. Ajia, a former Communication for Development Specialist at the United Nations, said this on Saturday at the 21st Annual Lecture of Ijebu Muslim College Old Students’ Association (IMCOSA) in Ijebu-Ode, Ogun.

 

Facebook goes all-in on video with latest update, new app for TV

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Facebook is a prime destination for video, and its latest updates seek to improve the viewing experience for users. Facebook isn’t necessarily thought of as a video platform, yet it does provide a massive portal to video content. The new app allows for easy viewing of videos shared by pages and friends, and also recommends content based on interest. It expands upon a feature the social network rolled out last fall, which introduced the ability to stream videos straight to a TV from any device. Facebook says it is working to bring the app to additional platforms in the future.

 

Companies warned about checking social media profiles of applicants, employees

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Whatever is posted in social media is usually open to the public. This means employers and companies can browse through such posts while they consider hiring an applicant or retaining an employee. According to The Telegraph, Facebook and other social media pages in Europe are now being made safe from employers, as new guidelines warn of legal repercussions in checking the social media profiles of applicants and employees.

Winnie the Pooh banned from social media sites in China

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In rather strange news coming out of China, the communist government has banned the portly, lovable bear, Winnie the Pooh, on social media sites, according to the BBC. Users on the popular messaging app WeChat —along with other sites — found that gif images of Pooh and his group of friends were removed.Users on the Twitter-like site Weibo also found that the Chinese name for Pooh was searchable, but photos of him were not.

Local University Offers Bachelor’s Degree In Social Media

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PHILADELPHIA (CBS) — Get your hot takes and Twitter fingers ready because now you can major in social media at Kutztown University. Thanks to the approval granted by the Pennsylvania State System of Higher Education Board of Governors on July 13,

 

3 Ways to Generate Leads Using YouTube

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Want to generate more leads and conversions with YouTube?

Looking for organic tactics to help boost the performance of your existing video content? Discover three effective ways to turn YouTube viewers into leads.

1: Drive Website Traffic With YouTube Cards

2: Promote Landing Pages With End Screens

3: Connect With Leads via Search

 

3 Reasons Why Facebook Groups May Offer New Opportunities for Brands

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Facebook has been putting bigger emphasis on Groups of late, even altering their overall mission statement to reflect as much. And there’s good reason for this – Facebook Groups now have more than a billion monthly active users, which is more than Instagram and Snap chat combined. And according to Facebook more than 100 million people are members of what they call “very meaningful” groups.

News & Events

New York, NY

Digital Publishing Innovation Summit

This summit invites you and your industry leading peers to come together in candid conversation to discuss common challenges and establish real strategic solutions to build on your success.

Event Date– July 17-18

Seattle, WA

MozCon 2017 Catch a glimpse of what you’ll learn and experience at MozCon 2017.

Event Date- July 17-19, 2017

Dublin, Ireland

Learn Inbound

Network with some of the brightest minds in the Inbound Marketing industry and learn about the latest tools, tactics and strategies in content marketing, SEO and more…

Event Date–  July 19, 2017

New York, NY

PRNews’ Facebook Boot Camp

Paid Ads, Live Streaming, Messenger Bots, Storytelling and More

Event Date-  July 20, 2017

Chicago, IL

PR Now & Next Conference:

Transform your PR results and career with today’s essential skills and tomorrow’s tools. If you want to stay sharp, grow strong and keep ahead of your competitors instead of being devoured by them, this is one conference you can’t afford to miss.

Event Date- July 20-21, 2017

Kansas City, MO

Digital Summit Kansas City

Join us for the official DS Kansas City Pre-Party. We’ll be gathering at VML for local craft beers & networking with Kansas City’s diverse community of business builders and innovators.

Event Date-   July 26-27, 2017

Ads in Instagram Stories

Join us as we share out early observations and look at different ways brands are innovating and experimenting with ads in Instagram Stories.

Event Date-   July 26, 2017

International Growth Marketing Summit

The Largest Online Growth Marketing Summit. For Free! 30.000+ participants. Leading Experts Across All Funnel Stages. No Bullshit. All Action!

Event Date-   July 28, 2017

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