Social Media News & Events August 5, 2017

Welcome to this week’s edition of “What’s New in Social Media,” a series in which we revisit the week’s popular stories related to social media. We are keeping our eye on interesting news every week:

  • Facebook Stories are Coming to Desktop
  • How to Use LinkedIn’s New Images in Comments to Help Boost Your Presence
  • 50 Acronyms Social Media Professionals Must Know! and much more…

Let’s GO!

Articles (News)

3 Instagram Policies Marketers Often Overlook

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Do you use Instagram for business?Want to remain in compliance with Instagram’s Terms of Use so you’re not shut down?In this article, you’ll discover three Instagram compliance issues marketers need to understand.

#1: You Grant Instagram a License to Use Your Content

#2: You Must Provide Complete Rules and Terms for Every Contest

#3: Respecting Copyright Is Your Responsibility

45 Local SEO Pitfalls & How to Avoid Them

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The classic 1982 Activision game, Pitfall!, was so challenging that most players believed you could only win by running out the 20-minute clock. The real point of this adventure, however, was to gather up all of the treasures before the clock ran out on you.Isn’t that just like business?You’ve opened the doors of your local enterprise in hopes of gathering up enough revenue before it’s time to retire,

New Study Shows How Brands are Using Instagram Stories to Boost their Messaging

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How time flies in social – this week, Instagram Stories turns one.That’s right, Instagram’s blatant Snapchat-clone, which has gone on to surpass Snapchat usage by a considerable margin, is celebrating its first birthday – and for Facebook, it is most definitely a celebration.Here’s why (courtesy of Socialbakers):Instagram Stories vs Snapchat Stories usage timeline, 2016 – 2017.For all the backlash and criticism of their approach, Facebook’s strategy to curb Snapchat’s influence looks to be working.

How Brands Can Use Social Listening to Improve the Customer Experience

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Social media listening is one of the most important b2b trends that businesses, especially the ecommerce space, has seen in recent years. The practice of monitoring the customer voice via social for complaints, praise and feedback is an incredibly effective tool for building on the customer experience and journey. An effective Social Listening strategy can provide a significant business advantage to an ecommerce or brick-and-mortar business, and build a great brand.

 

Social media ‘Blue Whale Challenge’ urges teens to commit suicide, parents say

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SAN ANTONIO, Texas — A father believes an online game called the “Blue Whale Challenge” caused his 15-year-old son to commit suicide.

Isaiah Gonzalez, 15, was found hanging in his bedroom closet Saturday morning in his family’s home. Next to his body, the teen’s cellphone was streaming his death on social media.Parents said that teens reach out to game administrators called “curators” through social media. Those curators then lead the “players” through 50 days of challenges.

How to Use LinkedIn’s New Images in Comments to Help Boost Your Presence

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love laying down a funny GIF from some of my favorite TV shows to respond to my prospects and clients over LinkedIn – it’s an easy and fun way to show a bit more of my humor and personality, which is key to selling on the world’s largest network for professionals.  And while GIFs on LinkedIn still only work via direct messages (for now), the platform recently became far more photo-friendly in a few other key areas.

50 Acronyms Social Media Professionals Must Know

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In social media, acronyms are both common and useful. They enable the delivery of complex messages with just a few keystrokes.The real challenge is being able to recognize the litany of mismatched consonants, vowels, and numerals that comprise these acronyms.

Understanding social media acronyms plays an important role in your texting life. You will also find them being widely used in business meetings, sales and marketing reports, and—most notably—by anyone who works in IT

Live Video Tools: The Best Apps for Going Live

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Are you planning to start a live video show?Want to know which tools you’ll need to broadcast live?To explore the best live video apps and software to produce your own live show, I interview Ian Anderson Gray.More About This Show:- The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

Facebook Stories are Coming to Desktop

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Yes, that’s right – soon, you’ll be able to catch up with the latest, daily updates from friends from the comfort of your home PC.

Anecdotally, Facebook Stories seems to have been less successful than Facebook’s other Stories options, in Instagram Stories and WhatsApp Status. But Facebook hasn’t released any official numbers, and it may be possible that by adding Stories to desktop, they’ll be introducing the option to a whole audience of users who are largely unaware of the option.

Events

 

San Francisco, CA

PRNew’s Big 4 Social Media Summit

PR News has developed an intensive full-day conference for communications and PR professionals seeking a foundational grasp of Google’s capabilities.

Event Date– August 9-10, 2017

Birmingham, AL

Y’all Connect (August 11, Birmingham, AL)

Y’all Connect is an annual digital marketing conference in Birmingham, Ala. The event has spawned a series of instructional videos from the nation’s digital marketing experts. The mission is to give you practical takeaways in corporate storytelling.

Event Date– August 11, 2017

Minneapolis, MN

Digital Summit Minneapolis

Event Date– August 14-15, 2017
Digital Summit fills your brain and professional toolkit with thought leadership and practical solutions designed to supercharge your customer strategies.

Gold Coast, Australia

CMO Summit

Event Date– August 14-16, 2017

The CMO Summit is a premium forum bringing together leading CMOs and top marketers in the region with the most renowned advertising agencies, marketing firms and solution providers for a highly focused discussion of key new drivers shaping the marketing agenda.

Boston, MA

eTail East

Event Date– August 14-17, 2017

Born in 1999, eTail is where the top minds at America’s most successful retailers meet and learn. With the most disruptive content and focus on technology, eTail designed to help you optimize the profits from your business. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways.

 

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