Social Media News & Events- August 18, 2017

Welcome to this week’s edition of “What’s New in Social Media,” a series in which we revisit the week’s popular stories related to social media. We are keeping our eye on interesting news every week

How to Use LinkedIn Native Video

12 Social Media Tools Necessary for Content Marketing Success

9 Tips to Grow Your Social Media Following and more!

Let’s go!

Articles (News)           

How to Use LinkedIn Native Video

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Do you want more video views from LinkedIn? Wondering how uploading native video can help?Using the mobile app to record and share original, autoplay video directly on LinkedIn can boost views and engagement for your content.In this article, you’ll discover how to upload and share native video on LinkedIn via the mobile app.

Instagram Updates Comments Layout to Rationalize Replies

insta commentsnWith parent company Facebook announcing a new layout focused on improving interaction, Instagram too is rolling out a change to the way comments are displayed in its feed.As you can see, Instagram’s adding comment threads, making it easier to see what each comment relates to within the comment stream.

As explained by Instagram: “Now, when you hit reply underneath any comment, your response will automatically be grouped right underneath it in a thread.”

12 Social Media Tools Necessary for Content Marketing Success

Screen-Shot-2017-07-28-at-9.14.33-AMThe biggest secret to content marketing is the promotion.Yes, great content helps increase sales and traffic. But if the right people don’t see that content, it’s worthless.Social media is one of the most promising ways to promote your content.In fact, four in ten American adults say they bought something on social media. There’s huge potential there!You probably are already using social media marketing in some form.But when you combine it with your content, your results will go through the roof.I’m going to show you my favorite social media tools to help with content marketing. These will save you time and expose your content to more people.

9 Tips to Grow Your Social Media Following

Let’s just admit it. We all say we don’t care about the number of followers we have on social networks…but we all do!If you’re a mature digital marketer, you know that follower count isn’t any guarantee of the value of a social media account. But at the same time, you also know having a lot of followers is far from worthless.Like it or not, people do look at your follower numbers, which affects their decision to follow you.In addition, the more followers you have, the larger the potential reach and influence you have (provided those followers are real and relevant to your business).

3 Ways Social Media and Email Can Work Together to Build Brand Loyalty

man-1915375_19201When Twitter and Facebook first appeared, some thought that email campaigns might just go by the wayside. The imminent death of email newsletters has been predicted many times over the years, and those prognostications have always been flat wrong. Email marketing has a huge ROI, garnering a whopping $38 for every $1 spent. That’s hardly a dead medium! Email is still one of the most powerful ways to reach an audience online, and contrary to the email hand-wringing and “concern trolling” of yesteryear, social media doesn’t have to kill email; it can actually work in tandem with it. When you combine email and social media in the following ways, you’ll have a powerful force that can encourage brand loyalty in your customers for years to come.

How to Make Your Google AdWords Ads More Impactful Without Spending More

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A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost?Of course the answer is obvious — when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost? This is where ad extensions come in. In this article, we’ll review why these extensions are important, and how you can start incorporating them into your Google AdWords strategy.

Events

New York, NY

Connect to Convert

Event Date– August  21-23, 2017

Acquisition and Conversion Strategies for B-to-C and B-to-B Marketers.

Toronto, Canada

The Content Experience 2017

Event Date– August 22-23, 2017

Learn how to create, manage, and optimize content experiences for the entire buyer journey from leading industry experts.You’re a savvy marketer. You know how to create amazing content, distribute it, and analyze your actions, but does it ever feel like you’re missing something? (Hint: it might be the experience).

Philadelphia, PA

Digital Summit Philadelphia

Event Date– August 23-24, 2017

Digital Summit fills your brain and professional toolkit with thought leadership and practical solutions designed to supercharge your customer strategies.

Anaheim, CA

Podcast Movement

Event Date– August 23-25, 2017

Zurich, Switzerland

Social Media for Startups Zurich

Event Date– August 29, 2017

After successful events in Amsterdam, London and Berlin, Will and Yaron from Founders Media will be in Zurich to discuss how you can successfully run your Social Media accounts without spending too much time and on a budget.

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