Social Media News & Events October 10, 2017

Welcome to this week’s edition of “What’s New in Social Media,” a series in which we revisit the week’s popular stories related to social media. We are keeping our eye on interesting news every week:

CLICK THE NEW ‘I’ BUTTON IN FACEBOOK TO SEE IF YOU’RE READING FAKE NEWS

Two-Person Instagram Live Video: What Marketers Need to Know

Top 15 Most Popular Social Networking Sites and Apps [October 2017] And  lots more…

Let’s go!

Articles (News)

CLICK THE NEW ‘I’ BUTTON IN FACEBOOK TO SEE IF YOU’RE READING FAKE NEWS

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If you see a little ‘i’ button on Facebook, you’re part of a test the social media giant is conducting as part of its war on fake news.

It’s been nearly 12 months since the U.S. election and the popularization of the term “fake news,” and Facebook is still fighting to ensure that the articles shown on its platform convey accurate information. As such, the social media giant has begun a new test designed to give users “additional context on the articles they see in News Feed.” Intended to help individuals make more informed decisions about the types of news that they read, share, and ultimately, believe, the new “i” button will give readers additional information about the source.

If you’re one of the users Facebook has chosen to participate in the test, you’ll see this little button in the upper right-hand corner above an article’s title. If you tap this button, you’ll be able to find additional contextual information about the publisher that is “pulled from across Facebook and other sources, such as information from the publisher’s Wikipedia entry, a button to follow their Page, trending articles, or related articles about the topic, and information about how the article is being shared by people on Facebook.”…

Two-Person Instagram Live Video: What Marketers Need to Know

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Want to go live with a guest on Instagram? Wondering how to use two-person live videos on Instagram? In this article, you’ll discover how to bring a guest into your live video on Instagram, and how to use this feature to bolster your brand. How to Host an Instagram Live Video With a Guest This new feature is rolling out to Instagram users now and bringing with it a wave of creativity and communication for brands. As with any Instagram Live video, a two-person video is simple and easy to do. The platform has simple integration and relatively smooth technology to make the process seamless for you and your guest.

To launch a live video on Instagram, open your Stories screen. Swipe right from the home feed or tap on your photo in the Stories banner at the top of the home feed to open the Stories screen…

Top 15 Most Popular Social Networking Sites and Apps [October 2017]

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Maybe you know the top 3 or even the top 5 social networking sites, but do you know what’s happening behind them?

We have compiled a list of top 15 most popular social networking worldwide. The findings are based on latest original research which. New social media sites are coming and going but these have stood the test of time. We update this list of social media sites with new data as it becomes available. The data in this list combines global and US social media visitors. The actual numbers of monthly visitors are gathered from different sites. We bring you the latest data out there.

  • Instagram announces 800 million users in their blog post.
  • Twitter has updated its active user numbers over a long time to 328 million…

WASTE YOUR TIME LIKE YOU MEAN IT BY FOLLOWING THE BEST INSTAGRAM ACCOUNTS

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In 2012, Facebook purchased Instagram, then a promising photo-sharing app, for a cool $1 billion dollars. In just a few years the app had swelled to more than 700 million users and a value of approximately $50 billion. (Talk about return on investment.) Based on data recently released by the photo-sharing app, individuals somehow manage to spend nearly 30 minutes a day perusing Instagram. While this time could be presumably spent doing something more productive, the app certainly does have its merits. In fact, based on the inherent photographic documentation and location data, a team of researchers with Cornell University recently claimed Instagram could be a useful anthropological tool. While this may be true, the majority of us simply use to the platform in search of the dankest memes, cat photos, and epic fails. Nonetheless, with each post, share, and elusive like, we are still technically doing our part to make sure this truly wonderful chapter in our species’ devolution is properly indexed…

Here’s How to Make Time for Social Media Even if Your Schedule Says NO!

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“I have so much extra time and money, I think I will spend it all on social media…” said no business or marketing leader ever!

We work with solo entrepreneurs to Fortune 10 brands and I can tell you there is not one client who has ever stated this to us.

Usually it’s the opposite. Their schedules are already packed. They are stressed as they know they need to turn up their efforts with social media if they want to be in business 5 years from now. However, the challenge is they don’t have the time.

The truth is you have to make the time. You can’t do everything you are doing today and also spend the time on social media needed to see a real result.

One of the top reasons businesses of all sizes fail at social media is they don’t adequately invest the time or money for success. It’s similar to telling yourself you are going to lose 50 lbs yet you only hit the gym two days a week and don’t clean up your diet…

New Features For Facebook Workplace

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One year ago, Facebook launched Facebook Workplace, a new platform, and mobile app to be used within enterprises, on a more professional level, without being distracted by the newsfeed that Facebook itself has. Facebook Workplace has the same features as the social network: a timeline and chat, allowing employees to share thoughts, chat, create groups and even events. This year, after hearing feedback from users, Facebook introduced new features for Facebook Workplace: a new chat desktop app suitable for both Windows and Mac and the possibility to share screens within the chat app.

Workplace has now over 14,000 businesses using it and paying 1 to 3$ per user. So it seems that the premises that this side of the business would not work with all the competition around were wrong. It is clear now for everyone that, after developing Facebook and wanting to transform it in “The Internet”, the purpose of Workplace is to gather all the needs of its users in one place, transforming into “The Tool” to work with…

When is the Best Time to Send an Email Marketing Campaign [Infographic]

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Have you considered the relevance of timing when sending out your e-mail marketing campaigns?

With more and more people consuming information on the go, the timing of your e-mail outreach should be a key consideration – which is especially relevant as we head into the holiday season.

To help with this, SendinBlue recently conducted a survey of the six industries which most commonly use email marketing campaigns and determined when marketers should be sending emails in order to maximize customer engagement.

Their full findings are included in the infographic below, but the key takeaways include:

  • Over 85% of marketing emails are opened on weekdays
  • Overall 24% of emails were clicked between 4pm-6pm, however, 32% of emails sent by B2B companies were clicked late in the evening around 10pm
  • It’s best to send an email during the middle of the week, between Tuesdays and Thursdays…

Events

Chicago, IL

Brand Strategy Conference

Our trainings are three-hour deep dive sessions, built to give you access to a room full of organizations facing the same challenges as you. It’s a collective working session of smart marketers providing diverse insights based on experience.

Event Date– October 11-13, 2017

Los Angeles, CA

VR Society On the Lot

VR On The Lot is the entertainment industry’s leading Content, Technology & Professional Education conference. Industry leaders, insiders and experts came together for two days of professional education, hands-on demonstrations, actionable solutions and ROI strategies for entertainment, advertising and marketing professionals.

Event Date– October 13-14, 2017

Austin, TX

Smart Social Summit by Spredfast (October 16-18, Austin, TX)

Smart Social Summit connects the smartest minds in social as we–and you–explore topics like how to show the value of social and build trust with your consumers. Leave Austin inspired by a deepened understanding of how social can play a role in your most complex business opportunities.

Event Date– October 16-18, 2017

London, UK

SearchLove London

Power up your skills and thinking over two days. Industry leaders will reveal exactly how to stay at the cutting edge of online marketing. From analytics and optimization, to content and paid promotions, all the crucial topics are covered.

Event Date– October 16-17, 2017

Las Vegas, Nevada

Adobe MAX – THE CREATIVITY CONFERENCE

Come to MAX to rejuvenate your work, your process, and your own creative journey. MAX is the perfect blend of information and inspiration, practical knowledge and creative magic.

Event Date– October 18-20, 2017

Seattle, WA

Seattle Interactive Conference 2017

SIC brings together entrepreneurs, developers and online business professionals from throughout the US and beyond for a powerful combination of in-depth presentations, networking opportunities, and uniquely Seattle social events.  

Event Date– October 17-18, 2017

Chicago, IL

Dynamic Signal’s ThinkTank Roadshow: Communicating with your Deskless Workforce

Join communication leaders from Ryder and Sutter Health as they share their own challenges and successes when it comes to keeping every employee informed and connected – no matter where they are in the world.

We’re excited to bring the best of Chicago’s communication professionals together over drinks and great food to connect with each other for a lively, interactive discussion.

Event Date– October 17, 2017

Boston, MA

Social Tools Summit

The Social Tools & Best Practices Summit is a unique conference that focuses on social media best practices and technology. The Summit showcases the wide variety of social media tools available for companies large and small, how they can be fully leveraged, and real-life examples of how businesses are deriving ROI from them

Event Date– October 18, 2017

Miami, FL

PRNews’ Digital & Marketing Conference

The Digital PR & Marketing Summit has not been affected by Hurricane Irma but many others have been. A portion of all proceeds will be donated to Hand in Hand.

As we keep everyone affected by the recent string of hurricanes in our thoughts, we hope you’ll join us not only to give back to the local community but to gather with your peers for this important industry event.

Event Date– October 17-19, 2017

New York, NY

Social Media Strategies Summit

Learn best practices in social media marketing from today’s most successful brands

Event Date– October 17-19, 2017

 

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