Social Media News & Events October 24, 2017

Welcome to this week’s edition of “What’s New in Social Media,” a series in which we revisit the week’s popular stories related to social media. We are keeping our eye on interesting news every week:

Facebook Is Adding PayPal as a New Peer-to-Peer Payment Option in Messenger

6 Things Marketers Need to Know about Generation Z

5 Awesome Tips to Boost Online Shout-Outs And  lots more...

Let’s go!

Articles (News)

Facebook Is Adding PayPal as a New Peer-to-Peer Payment Option in Messenger

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Facebook continues to improve its in-app payments options, announcing a new partnership with PayPal which will enable US users to send and receive person-to-person payments via Facebook Messenger.Facebook first announced a partnership with PayPal last October, when they launched an integration which enables people to use PayPal as a payment option across Messenger when interacting with certain businesses. This new process expands on that arrangement, giving users more options when exchanging money between themselves. Facebook’s working hard to evolve their payment options. Back in July, as part of Messenger Platform 2.1, Facebook launched an improved payment process within the chat app, while last month, we reported that Facebook had introduced two new Messenger payment options for users in the Philippines…

6 Things Marketers Need to Know about Generation Z

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Who is Generation Z? Anyone born between roughly 1995 and 2010. You’ve likely already heard that this tech-savvy group has an attention span of eight seconds, but here are six more Gen Z statistics that might inform how you market to the cohort on social media.

  1. Gen Z makes up around 26% of the U.S. population

Take a seat, Gen Y. Millennials might be the most researched generation to date, but Gen Z is here and they also have buying power. In fact, some of them are already old enough to be in college. Soon it won’t be long until they start career, families, and spending even more money.

  1. Gen Z prefers social networks like Snapchat and Whisper over Facebook…

5 Awesome Tips to Boost Online Shout-Outs

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  1. Contest

A great way to get more social media mentions is to have a contest on social media. Reward people who use a specific hashtag attached to your company or like and share one of your posts. This also gets your name out in front of their followers, which could, in turn, expand your following.

  1. Have an event

Having an event is the perfect way to get some extra social media shout outs for your company. If done properly, you can get mentions before, during and after the event…

3 Ways to Promote a Local Business on Facebook

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Are you marketing a local business on Facebook? Wondering how to drive leads and customers to your storefront? In this article, you’ll discover three ways to promote your local business on Facebook.

#1: Boost a Post to Promote an Offer or Event

Let’s start with the simplest way to get your name in front of your target audience: a Facebook boosted post. Make no mistake, when you boost a post, you’re actually running a Facebook ad. It’s just that Facebook presents this entry-level vehicle to their ads platform separately from their main ads interface…

Facebook’s Testing a New Option Which Would Remove Page Posts from the Main News Feed

Here’s one that’s sure to raise the blood pressure of social media managers everywhere – Facebook is experimenting with a new, alternate News Feed set up which would remove all direct Page posts from the main News Feed and shift them across to the newly expanded ‘Explore Feed’, which would likely make it harder than ever for Pages to generate reach.

explore_feed_alternate

The above is a screenshot from Facebook’s expanded ‘Explore Feed’ in Slovakia – note the difference in language in the two descriptions. Thus far, the experiments we’ve seen with the Explore feed have been interesting, but not overly engaging – the Explore Feed available in most Facebook feeds showcases posts from Pages which are similar to the ones you follow, giving Facebook another opportunity to highlight potentially relevant content…

Twitter gives the Australian marriage equality campaign its own emoji

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After a campaign that has felt like aaaages, Australia’s same-sex marriage postal survey is entering its final days.  Twitter, one of a large handful of major companies that have publicly pledged support for the legalisation of same-sex marriage in Australia, is giving the “Yes” vote one final push. On Tuesday, they unveiled a special emoji for the marriage equality campaign. The emoji features the “Yes” logo which has been the cornerstone of the pro-marriage equality campaign, when users tweet any of these hashtags: #EqualityCampaign, #MarriageEquality, #VoteYes, #PostYourYes, #PostYes, and #YesForEquality.  As of last week, two-thirds of Australians have sent back their postal survey forms, according to the Australian Bureau of Statistics. It’s a non-binding, non-compulsory postal “vote” asking the question, “Should the law be changed to allow same-sex couples to marry?”…

Events
Dallas, TX

FinCon17

On October 25th-28th, 2017 an energetic community of money media nerds will descend on Dallas, TX for a weekend of connecting and learning. Will you be there? Attendees connect with others in the community, learn to create, promote, and profit from compelling online content, and discover new trends in personal finance and investing

Event DateOctober 25-28, 2017

Melbourne, Australia

9th Social Media for Gov Summit

This summit will specifically focus on how to improve video content performance on social media platforms, capabilities required to prepare and manage social media crisis situations, advertising strategies to better engage target audiences and how to better benchmark, analyse and evaluate social media impact.

Event Date– October 25-27, 2017

Dallas, TX
FinCon17

On October 25th-28th, 2017 an energetic community of money media nerds will descend on Dallas, TX for a weekend of connecting and learning. Will you be there? Attendees connect with others in the community, learn to create, promote, and profit from compelling online content, and discover new trends in personal finance and investing.

Event Date– October 25-28, 2017

New York, NY

NYVR Expo 2017:: New York Virtual/Augmented Reality Expo

NYVR Expo — running October 26-28, 2017 at the Javits Center in NYC — is for everyone eager to learn how virtual and augmented reality technologies can impact their lives now and in the future, with dozens of seminars touching on a broad range of VR and AR topics.

Event Date– October 26-28, 2017

November 2017

Ottowa, Canada

Money, Mindset & Marketing

Brought to you by Smart Hustle Magazine – Learn, Share and Network with successful small business owners.

The 12th Annual Smart Hustle Conference, produced by entrepreneur and best-selling author Ramon Ray, is the ULTIMATE event for successful small business owners to learn from each other and from event speakers.

Event DateNovember 1, 2017  

Chicago, IL

Content Jam

On November 1st and 2nd, Chicago’s biggest content marketing event is taking place downtown Chicago at The Gleacher Center. During this two-day marketing conference, experts in content strategy, analytics, promotion, conversion and measurement will share most actionable insights, tools and techniques.

Event DateNovember 1- 2, 2017

 

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