Social Media News & Events November 07, 2017

Welcome to this week’s edition of “What’s New in Social Media,” a series in which we revisit the week’s popular stories related to social media. We are keeping our eye on interesting news every week:

The Past, Present And Future Of Social Media

4 Ways to Attract the Right People to Your LinkedIn Profile

This Twitter tool tells you if you’re arguing with a propaganda bot & lots more…

Let’s go!

Articles (News)

The Past, Present And Future Of Social Media

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The early days of social media were a really exciting time, Brian explains. After Web 2.0 in Silicon Valley in the mid-2000s, Facebook opened to the public in 2006, Twitter appeared in 2007, and early social networks like Friend Feed and Friendster were still around. Some people saw the promise of social media but most of the world had no idea. There was zero direction. Social media was, and still is in some ways, the Wild West. When Brian wrote The Social Media Manifesto, he was thinking about the idea of a revolution. Social media had the potential to be a great democratizer of information. Social media was a platform where everyone could share their voice.

As someone who struggled to get through to traditional media or buy media to reach people, Brian believed that the ability to reach people directly and people-to-people engagement were going to be the future of all media. Brian wrote the manifesto so individuals, marketers, brands, and traditional media would think about the potential and how to be part of the movement, rather than try to control it and broadcast through it…

4 Ways to Attract the Right People to Your LinkedIn Profile

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If you think LinkedIn is boring, think again. The truth is, your LinkedIn profile is so powerful it could help you get people to say ‘yes’ to your requests. One of the most effective ways to get people to reach out to you is for them to ‘like’ you. By using Dr. Robert Cialdini’s principles of liking, you can attract the right people to your profile and get them to reach out to you. Here are some ways to apply these rules to your LinkedIn profile:

“To influence people, they have to like you” 

Dr. Robert Cialdini – known as the ‘Godfather of influence‘ and author of the classic book Influence: The Psychology of Persuasion – says that: “As a rule, we most prefer to say yes to the requests of someone we know and like.” According to Dr. Cialdini, compliance professionals use these four factors to make people say yes – here’s how to use them to boost your LinkedIn presence…

This Twitter tool tells you if you’re arguing with a propaganda bot

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I remember a time when you could safely assume that the person you were speaking to on Twitter was a human. Not, I’m afraid, any more. Twitter (and, more perhaps precisely, Twitter accounts) is now a weapon of war, used to spread misinformation and propaganda. And the most insidious thing is that it’s extremely difficult to distinguish what account is manned by a real human, and what one isn’t.

Botcheck.me is a machine-learning tool that makes the distinction for you, by observing how accounts act. If an account tweets constantly throughout the day, with messages just a few minutes apart, it’s likely a bot. If it tweets consist of sensational political messages and fake news, it probably isn’t kosher. Similarly, another major indicator is if the account obtained a large amount of followers in a relatively short amount of time — faster than you typically would if you used the service like a normal person…

13 Stock Video, Stock Image, and Stock Audio Resources for Creators and Marketers

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Do you want to enhance the videos and graphics you produce? Looking for affordable stock photos, video clips, and music? In this article, you’ll discover 13 places where creators and marketers can find quality stock imagery and media files.Find Video Files. Video files are a must-have in your social media marketing, and often that means creating your own original videos to highlight your business or brand.

#1: Videvo

Videvo is a fabulous resource to find free stock video files that can be used in the background or as transition clips. It’s simple to download files, easy to navigate, and full of great clips for short content videos for social media. You’ll love the variety and the ease of searching the website.

Cost: Free

#2: National Park Service Multimedia

The National Park Service offers a ton of great video files that fall under the public domain category. Some videos require giving credit to the filmmaker so watch the labels carefully. Search through countless hours of nature footage to use…

Why B2B Companies Need to Get Started with Facebook Live

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Live video is nothing new. In fact, live broadcasting has been around since the 1950s. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business.

When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree. Any brand trying to increase their trust and awareness with their customer can and should go live on video. In this article, I’ll reveal why B2B companies should go live on Facebook and share tips to get started.

Live Video Builds Trust with Your Customers

One the greatest benefits of going live is increasing trust with your customers. Live establishes a strong level of humanization that is hard to achieve through your website, email newsletter, or even static videos. Through live video, brands have the opportunity to show their culture and passion for their work. You can be a little less polished so your audience can get a better sense of who you really are as a company…

5 Steps to Obtain Success in Digital Marketing

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When starting a new business, you need to come up with effective marketing strategies in order to obtain success in digital marketing.As you are striving for progress in your venture, digital marketing could be the best solution for leading to business growth. Digital marketing might be new to you and might be difficult for you too. But digital marketing can be really effective for generating more revenue and obtaining faster promotions—if you use it properly and intelligently.

How to Have Success in Digital Marketing?

Technology plays a vital role in business affairs. Today’s generation is more comfortable with smartphones than with spending time with family and friends. In addition to entertainment, people also use this technology to make purchases online.

Most people today look for different products or services online. So having an online presence in the form of digital marketing is very important for promoting your business…

Events
San Francisco, CA

Open Mobile Summit

Digital product, mobile marketing, UX and Design executives will meet at the Open Mobile Summit on November 29-30 in San Francisco. Now in its 9th year, this event draws together the most influential B2C brands, mobile-first companies and app-idols. It’s the definitive mobile consumer event, no other conference gives you such a complete view of the mobile world.

Event DateNovember 29- 30, 2017

Pasadena/DTLA/Santa Monica/Playa Vista, California

Silicon Beach Fest

Highlights include: keynotes with top tech leaders, panels, hands-on workshops, and more. Plus multiple networking parties and mixers.

Event DateNovember 28- December 2, 2017

Seattle, WA

Content Marketing Master Class Seattle

The Content Marketing Master Class will send you home with the strategy and know-how you need to create exceptional content that will engage your audience and grow your business.

Event DateNovember 28, 2017

San Francisco, CA

Content Marketing Master Class San Francisco

We’re living in a new media marketing era.  It’s noisy and it’s crowded.  People’s email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face.  Not to mention the social media overload.

Event DateNovember 30, 2017

Chicago, IL

Content Marketing Master Class Chicago

The Content Marketing Master Class  – a unique one-day workshop – will send you home with the strategy and the know-how you need to create exceptional content that will engage your audience and grow your business.

Event DateDecember 04, 2017

Dallas, TX

Digital Summit Dallas

Digital Summit is where ideas and inspiration are born. Thousands of professionals work directly with industry leading brands learning practical, actionable solutions they can immediately apply back at the office.

Event DateDecember 5- 6, 2017

Nassau, Bahamas

Digiday Marketing Summit

It’s a platform world, and brands are just living in it. That’s the harsh realization many marketers have woken up to this year. The duopoly of Google and Facebook controls the majority of ad spend, and the encroachment of Amazon into every corner of the media and marketing business has changed the rules.

Event DateDecember 5- 7, 2017

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