Your sales team are far more effective than the marketing department- by a factor of 8!

OK – don’t say this to the marketing team or at least say it in a very very nice way.  The statistics say that anything your team send out as individuals will be 8-10 times more effective than anything the marketing team send out.  By effective I mean opened. There are studies from  IBM –… Continue reading Your sales team are far more effective than the marketing department- by a factor of 8!

What is a Sales Stack, does it have a social selling layer ? Is yours costing $400+per month per salesperson?

I never heard of a sales stack 10 years ago, now we all have them even if you don’t realise it and they cost! Salesforce, Zoom, logic, Linkedin, Sales Navigator, Nudge, outreach.io, gmail, outlook etc etc are all sales tools we use day in day out.  Use just one of these and you have a… Continue reading What is a Sales Stack, does it have a social selling layer ? Is yours costing $400+per month per salesperson?

The Art of Summarization for Executive prospects.

The art of the Executive Summary OK – when you prepare a 20 page business plan for a real executive they are supposed to read the summary and conclusion only and ignore the rest.  Well that is partly true.  When they know the person that prepared the plan then they might trust the bits in-between. … Continue reading The Art of Summarization for Executive prospects.

How to Understand and Curate the Level of Content Your Audience Needs

The importance of understanding different audiences All business people like to think they are busy but based on hours we all spend on news sites there is time to read content they are sent – but good content only. Best for audience, best thing here is to cheat!  Or maybe take ‘guidance’ for your audience… Continue reading How to Understand and Curate the Level of Content Your Audience Needs

Why Your Content Sharing Strategy Needs to be Super Focussed to get results – here are a few pointers.

Why “general purpose” content isn’t really good for anyone. General Purpose content is like peanuts and olives at a buffet, they are OK, you might eat them but every buffet has them, so not a buffet likely to stay in your mind.  You don’t want to be in the prospects daily buffet as peanuts so… Continue reading Why Your Content Sharing Strategy Needs to be Super Focussed to get results – here are a few pointers.